How we work

Test and learn from error is the foundation of marketing science. Marketing science is what brings creative and commercial together in the modern age of advertising.

We start with a challenge: how do we generate the big ideas that can transform your business? With a solid data foundation, we can turn ideas into hypotheses, follow the scientific method and test, test, test. When our experiments reach statistical significance, we can then activate our insights to see true commercial impact.

To support your marketing, we’ve built our expertise in six key capabilities.

Strategy

Working closely with your team, we develop a set of marketing KPIs (metrics) that actually deliver against your OKRs (business objectives). We begin by performing a full audit of your marketing activities. Second, we build a roadmap for your media budget with targets benchmarked against historic data and vertical insights.

As part of our full management or project-basis services, we can help teams plan an effective marketing program with an integrated testing plan based on four questions:

What do we need to test?
Why do we need to test it?
When do we know if the test is successful?
How do we actually learn from the test?

Data Measurement

Collecting, analyzing, and using data is what separates the heroes from zeroes in digital marketing. Online, every data point is a potential insight that allows us to beat your competition online.

Clean, reliable data is the foundation of good analysis and informed decision making. We carry out an analytics implementation audit for all our clients to make sure that your setup is best-in-class, while providing ongoing support to keep you competitive online. This facilitates cross-channel tracking, qualitative research, measuring KPIs relative to benchmarks.

Transparency is crucial: we set up automated, digestible, and relevant reports that focus on relevant metrics that matter to build data literacy within your business. We can build custom reports that aggregate all critical information that clients need. By analysing this data further, we can find actionable insights to see meaningful business value.

Technology

The modern advertising landscape is for smart people using smart tech. To thrive in this era you need to be data-fluent, tech-led, and powered by automation. Wherever you need support to make the most out of technology for your marketing, Euro Digital Partners can help.

Selection

Choosing the right tech amongst a fragmented MarTech landscape is hard. We support clients with third-party software selection to aide marketing goals.

Licensing & Implementation

Using new technologies requires an in-depth understanding of how they work. We can assist with implementing and licensing software, including as a Google Marketing Platform Sales Partner.

Euro Digital Partners Tech Stack

We’ve developed our proprietary technology stack in response to the day-to-day needs of digital marketers to automate workflows and operate at scale. Our software covers all of the key areas of paid media management and optimization.

Custom-built

No two businesses are alike. We can integrate custom elements to our tech to address your needs, and offer flexible solutions to help you with challenges that require bespoke technology.

Digital Channels

Digital marketing is our testing ground to learn more about your audience and deliver effective advertising.

As paid search experts, we aim to be an extension of our clients’ businesses, looking beyond click-thru-rates (CTRs) and cost-per-clicks (CPCs) to understand the metrics that matter most for your business. We rebuild entire accounts in the most granular structure in order to deliver a personalized user experience across Google Ads, Microsoft Ads, and Amazon Ads.

Regarding social media, we work closely with your team in order to produce engaging ads across Facebook, Twitter, LinkedIn, Quora, and Instagram. We support with everything from ad creation to conversion tracking, creating audiences large enough for statistically relevant data insights and meaningful optimizations, and granular enough to deliver relevant messaging.

We can deliver an effective display strategy throughout the entire marketing funnel: from high-impact video ads teach reach a wide audience to personalized retargeting ads that drive conversions from interested visitors. We maintain a robust system to ensure that ads are served in appropriate placements and provide full cost transparency.

We help clients develop technically sound websites, content that speaks to their audience, and call to actions with our science-based, consultative approach to SEO. Euro Digital Partners will formulate a plan to achieve your goals, and track which site changes grown your organic traffic through SEO.

Conversion rate optimization is a proven framework that gets to the bottom of why some users convert and why others do not. While there is no one-size-fits-all approach in marketing, our strategy is devised in careful consultation with you to ensure we are always optimizing towards your key metrics. We focus on the user journey.

Data Science

By analyzing performance and uncovering relationships in order to leverage insights, attribution enables you to understand the reasons behind past performance. Euro Digital Partners can help you find the right attribution solution, and understand the impact of technological and regulatory changes on the increasingly complex attribution landscape. We use a number of attribution models in our analysis in addition to bid management to calculate what is bringing the most value for our clients.

Through advanced analysis, Euro Digital Partners can estimate future impact to predict future events. With predictive modeling, we improve forecasts, understand the impact budget adjustment, and quantify the effect of external factors. We can help you investigate relationships found in your data and activate insights by feeding them back into your marketing to boost performance. This way, we can work on projects such as optimizing towards more sophisticated key performance indicators (KPIs) like margin, and implementing strategies based on lifetime customer value.

Team Skill Building

Our team is the driving force the Euro Digital Partners experience, and it starts with recruiting the right talent. Whether you need support hiring junior practitioners or interim help from experienced marketers, we know how to source the best talent in marketing.

We also provide bespoke training sessions and in-depth walkthroughs of key platforms. Our training sessions are tailored to your data operational issues, and can focus on particular challenges in order to help deliver shared campaign planning and cross-channel strategy. In addition to onsite client training, Euro Digital Partners also offers an online marketing training course, Beat Your Competition Online.