In this fifth part, we will discuss referrals and sharing content with the aim of developing leads. It turns out, everyone knows someone. Look at your Facebook and LinkedIn friends list, or even just your address book. Between the 3, I count several thousand names. You might have similar numbers in your lists. Most of the time though, you are not going to be in close contact with them. In fact, you might even be looking for an excuse to reach out to them and say hello, and that is where referrals come into play. It is useful to obtain customer referrals because everyone knows someone.
Listen to learn more about Lead Gen through referrals
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